Is Your Website Mobile-Friendly? Here’s Why It Matters for Local Business Owners

Over 60% of website traffic now comes from mobile devices—and that number’s only rising.

If your website isn’t optimized for phones and tablets, you could be unknowingly turning customers away.

For service-based businesses like dentists, home repair, or real estate, first impressions matter. A clunky mobile experience can cost you leads—and make competitors look better by comparison. In this post, we’ll walk you through why mobile matters and 3 simple steps to make your website mobile-friendly today.

1. Test Your Website’s Mobile Friendliness

Start with Google’s Mobile-Friendly Test tool. It takes just a minute and will show you how your website performs on smartphones and tablets. You’ll get instant feedback on issues like text size, tap targets, and loading speed.

If you’re not passing, it’s not the end of the world—but it is a clear sign to take action. Knowing where you stand is the first step toward improvement.

2. Simplify Your Navigation for Smaller Screens

Mobile users need to find what they’re looking for—fast. Avoid drop-downs or overly complex menus. Make sure buttons and links are big enough to tap easily without zooming in.

Streamlined navigation keeps users engaged longer, which is great for both user experience and search rankings.

3. Optimize Images for Fast Loading

Mobile users expect speed. Large images can dramatically slow down your site. Use tools like TinyPNG or Squoosh to compress your images without losing quality.

This one simple step can drastically improve page speed, bounce rate, and even SEO.

A mobile-friendly website isn’t just a “nice to have”—it’s essential for growing your business online. By testing your site, simplifying navigation, and optimizing images, you’ll make your website more welcoming, more competitive, and more visible.

Need a second set of eyes on your website? Reach out to us—we’re happy to help you spot opportunities for improvement.